Indonesian market consumers fight the fight between Honda and Yamaha ever more intense. War not only dominate the market place in the capital and surrounding areas or on the island of Java, also came to Sumatra. One example is the North Sumatra.
When in 2009 KOMPAS.com obtain information, for the sale of Yamaha's superior in Medan (including other cities in North Sumatra), at present, the first 4 months of 2011, Honda claims to have controlled 53.6 percent market share of motorcycles in the province. This was stated by Leo Wijaya, Marketing Manager, CV Indako Traing Co.., During a press conference event "Adu Stud Save Revo 2011" held in Medan, June 12, yesterday.
Explained, in North Sumatra, currently supported by 97 marketing Honda dealer. Total pennjualan in the first four have reached 82,000 units and largely sustained by the type of duck (stamp). For this year, Honda's North Sumatra could amenjual targeting 245,000 units, up nearly 30 percent compared to the previous year. Especially for Revo, get 41 percent market share of Honda in the area.
Honda effort to boost sales of the latest Revo with larger luggage - including scooter, like Scoopy - vigorous promotion, such as exhibition units, sales of spare parts, safety riding competitions, entertainment, games and bazaars.
Even last week, the main Honda dealers in North Sumatra, CV Indako bring Yovie & Nuno music group to attract young people held in Carrefour, Jamin Ginting, Medan. Main sales mengencarkan REVO 110.
According to Astra Honda Motor (AHM), Revo sales until late May reached 357,643 units or about 48 percent of the ducks are marketed Honda with sales of 741,038 units (42.6 persend of total Honda sales in Indonesia). Meanwhile, Honda sales for the first 5 months of 2011 has reached 1,738,776 units. Mean, 110 cc Revo contributed 20.5 percent of total sales of Honda in Indonesia!
Quoted from :http://otomotif.kompas.com/read/2011/06/14/10531690/2011.Honda.Kuasai.53.6.Persen.Pasar.Sumatera.Utara
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